Black Birch Vineyard turned to New England based BRIGADE to design their overall look. For packaging, they created a die cut label that embodies the brands precision and pride, using negative space to tell a story – as the die cut sides of the label wrap around the bottle the silhouette of a Black Birch tree is revealed. This silhouette is further emphasized by contrast between the matte label and reflective gloss of the bottle. The storytelling for the brand also extends to the copy that was used on the back of the bottle and the hand numbered bottles showcase the attention to detail and craftsmanship that goes in to their wines.

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